Privacy Policy

A privacy policy, also known as an information management policy, is an agreement between a website operator and a website client that determines how the operator expects to utilize, gather, store, share, and secure the data that the client shares through interactions with the website. Indeed, even somewhat more than a decade ago, some commercial websites did not have privacy policies, but rather now, virtually all websites have one. These policies, which ought to be separate from the website’s terms of utilization agreement, are a need for several unique reasons.

The Policy can foster transparency and trust between operators and users
Regarding privacy policies, website clients usually want to know two things: what information the website gathers and how that information is utilized. Best business practices dictate that website operators let clients know the answers to those two inquiries and let them know how to control that utilization.

A few websites educate clients that they just gather information for their own utilization, and other websites uncover that they give that information to outsiders in specific situations. eBay’s privacy policy, for instance, tells clients that it doesn’t” “reveal your personal information to outsiders for their marketing and advertising purposes” without the client’s express assent. The policy says eBay may share personal information to outsiders when it is necessary to counteract fraud or utilize the eBay website’s center capacities. The amplified variant of eBay’s reader-accommodating policy could be enhanced by specifically illuminating clients at what purposes of administration the information is gathered and how it is shared at each point.

A website ought to also update clients at whatever point the privacy policy changes. It ought to tell the clients when the new policy will become effective, and it may allow clients to agree to the changes, unequivocally through a dialog box or certainly through proceeded with utilization of the website.

Measures to Protect Privacy information

In recent days many surveys conducted by both governmental and non governmental organizations have shown an increase in online privacy hack. The thing which can be done is by the respective governments to regulate and give full control to private data of the users stored online or while they are exposing these data during their online purchases.

Another step can be that the browser developers like Google, Firefox and Microsoft should take proactive measures to check for any privacy hack of the users while surfing on their browser. Users should be given or should be warned for before sharing their private data online or some short of thing must be developed to make these browsers smart enough to block such privacy hackers.

Another step can be that a regulation should be set up for the online advertisers about their online data collecting habits so that private data of the users could be made safe. But this step is a bit confusing as many of these advertisers say that they are providing ads to specific consumers without forcing the consumers to pay for the advertisements. Many online stores advertise their product to specific consumers by their advertisers without levying any extra burden on the consumers. So this aspect is a matter of good discussion before it could be applied.